「社會認同」是由社會心理學家羅伯特・席爾蒂尼(robert cialdini)於《影響力》(influence: science and practice)一書中所提出。它描述的是一種心理和社會現象，指的是人們在不知道如何做出判斷或採取行動時，往往從他人身上尋找正確行事的線索。若套用在日常生活中，可以作為「從眾」的解釋。
for instance, seeing a packed parking lot at a restaurant might make you decide to eat there, even though your emotions are biasing you to treat a correlation called social proof as if it were cause and effect.
monkey mind。「猴心」意指「不穩定、反復無常、無法控制、異想天開」，用來比喻杏仁核，杏仁核主要掌管焦慮、恐懼、驚嚇等負面情緒，有「情緒中樞」、「情緒腦」之稱。
efficiency is only one pole of this human paradox. and its opposite is not chaos, but nature’s efficient system for survival—moral emotions generated by an “unsophisticated” but robust amygdala. the amygdala system has been denigrated as our “monkey mind” for decades, but monkey minds know stuff .
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